All about ABM and a New Podcast only for B2B IT Marketers

We are incredibly excited to launch BBNmixtape – our very own podcast for B2B marketers, hosted by Anol Bhattacharya. In every episode, we cut through information clutter to deliver insights and wisdom for creating lasting impact through B2B marketing.

Subscribe or follow the BBNmixtape channel through your favourite podcatchers to hear and learn from the experience of BBN leaders in areas such as account-based marketing, brand strategy, channel partner marketing and creativity in B2B (it’s a thing). If there’s one podcast you must listen to as a B2B marketer, it’s this. New episodes drop every fortnight. Visit the show page and click the link of your favourite podcatcher so you never miss an episode! New episodes are released on the 2nd and 4th Tuesdays of every month.

The first two episodes are live, covering Account-Based Marketing in general and deep dive ABM research.

Do more with less — Opportunities blossom with Account-based Marketing.

Over 95% of marketing-generated leads in B2B never yield sales results – a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO of Green Hat, why ABM is the only way forward to garner new leads and retain existing clients. Listen Now

Know ’em inside out — Enliven Account-based Marketing with Research and Insights.

With marketing budgets slashed, and trade shows and exhibitions frozen in a post-pandemic world, focussed marketing efforts like ABM rule the day. Our guest, Prajwal Gadtaula, Founder & CEO at Business Brainz, shares how customised, in-depth desk research reports can help marketers get the best out of their ABM efforts. Listen Now