We are back again with the annual State of Marketing Singapore Industry Report 2011. We look at the state of marketing in Singapore today and how marketing strategies and tactics have changed since the survey done in 2010. View/download the full survey report from Slide Share.
Some highlights from the report:
Companies are changing the way they market to fit the evolving marketing landscape. Social media has obtained a much higher level of importance in companies’ marketing strategies and many are also exploring other uses of social media, such as lead nurturing and thought leadership. However, even with the increasing trend of adopting social media marketing, traditional marketing and SEM is still very relevant today.
View/download the State of Marketing 2011 Singapore Industry Report now and get all the details, with charts and original graphics by the B2Bento team. We welcome your comments, observations and suggestions for future surveys. Do chime in below!