Demand Generation

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over to the sales team. With the rise of marketing automation, the taxonomy got sophisticated (MQL, SQL, etc.), but the process remained the same. It’s time...

  • Anol
KEEP READING

Load More Stories

OUR WRITERS