Lead Nurturing

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over to the sales team. With the rise of marketing automation, the taxonomy got sophisticated (MQL, SQL, etc.), but the process remained the same. It’s time...

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CX and Omni-Digital Marketing: Interview with Jason (IDC/IDG)

Funnies: The Mystified Marketer is Distracted by Good Ideas

Powered by: GetIT - B2B Tech / IT / Telco Marketing Agency : Singapore, India, Malaysia, APAC

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your...

Four Tips for B2B Marketers to Save their Newsletters from Dying

Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they...

5 Reasons Why Marketing Automation Will Elevate Your Business

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our...

Programmatic Marketing: A Good Fit for B2B Tech Marketers?

How B2B Marketers can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it...

B2B Marketing Case Study – Building on Owned Media

Background Imagine that, as a salesperson, you can simply touch an app on your smartphone screen and access a vast repository of helpful resources -...

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OUR WRITERS

Anol Bhattacharya

Anol has over 20 years of experience in consulting hi-tech a...

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Asuthosh Nair

Asuthosh closely tracks development in content marketing and...

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Sunil Shah

Sunil has been a technology journalist and editor for over a...

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TM Arun Kumar

Arun has been a technology journalist for over 20 years and ...

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Sadhana Subramanian

Sadhana has been living and breathing technology for over a ...

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Nadiah Jamaludin

Nadiah Jamaludin is a business development manager whose win...

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Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing exp...

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