Customer Journey

Success Story: The brand transformation of a telco into a digital transformation company

TM One is the business-to-business arm of Telekom Malaysia Berhad (TM), the largest telecommunications provider in Malaysia. Similarly to many traditional telcos, TM One was known for being a connectivity provider. However, it needed to improve its brand perception as a trusted partner to deliver complex IT solutions such as...

Iriani Kamaluddin

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Logical Transformation for Brand Marketers

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your...

Nurture a B2B Customer Journey, One Micro-Moment at a Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at...

The Do’s and Don’ts of Native Advertising

Native advertising, or sponsored content, has become the most talked about trend in the industry of late. You’re already seeing it in action, even if...

Using Brand Journalism for Business Benefit

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping...

How B2B Marketers can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it...

Why B2B Business Blogging is Still Not Dead

Marketing Lessons from Microsoft @ E3

You'd think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself - hence, little need for any...

3 Ways How Not to Do a Case Study

Letting your customers tell the story for you is, and will always be, among the strongest ways to promote your brand. It gets around people’s...

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Customer Journey

Success Story: The brand transformation of a telco into a digital transformation company

Logical Transformation for Brand Marketers

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

Nurture a B2B Customer Journey, One Micro-Moment at a Time

The Do’s and Don’ts of Native Advertising

Using Brand Journalism for Business Benefit

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

How B2B Marketers can Achieve Audacious Goals by Going Social

Why B2B Business Blogging is Still Not Dead

Marketing Lessons from Microsoft @ E3

3 Ways How Not to Do a Case Study

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