Customer Journey

Success Story: The brand transformation of a telco into a digital transformation company

TM One is the business-to-business arm of Telekom Malaysia Berhad (TM), the largest telecommunications provider in Malaysia. Similarly to many traditional telcos, TM One was known for being a connectivity provider. However, it needed to improve its brand perception as a trusted partner to deliver complex IT solutions such as...

  • Iriani Kamaluddin
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