5 Effective Strategies for Marketing to Partners

Selling through partners and distributors is an oft-favoured model of growing the business. However, many companies struggle to determine and operationalise campaigns to keep those partners active and productive. Relationships between channel partners, system integrators, and technology vendors are in chaos due to the rise of cloud, virtualisation, and software-defined...

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Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Content strategy to drive revenue pipeline – Webinar

We are conducting a webinar on:‘Content strategy to drive revenue pipeline'Date: 10 March 2021, Wednesday |  Time: 10:00 am SGTIf you are interested please register here Content is often viewed as...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Emotion – The most misunderstood word in B2B Marketing

Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B marketing. The most recent exchange...

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

2020 has been, by all accounts, a traumatic year. But as vaccines start being distributed and COVID-19 passports become the norm, business optimism is bouncing...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

Funnies: The Mystified Marketer is Distracted by Good Ideas

Powered by: GetIT - B2B Tech / IT / Telco Marketing Agency : Singapore, India, Malaysia, APAC

ABM for 2020, Part 1: Know Exactly Who To Target

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when...

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PERSPECTIVES

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group...

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Rodger Jones

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t....

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Anjani Kumar

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

B2B technology marketing is having its Star Trek moment: It’s going where no man...

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Arun O Gupta

Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling

What do you get when you mix a former CIO, the co-founder of two...

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OUR WRITERS

Anol Bhattacharya

Anol has over 20 years of experience in consulting hi-tech a...

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Asuthosh Nair

Asuthosh closely tracks development in content marketing and...

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Sunil Shah

Sunil has been a technology journalist and editor for over a...

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TM Arun Kumar

Arun has been a technology journalist for over 20 years and ...

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Sadhana Subramanian

Sadhana has been living and breathing technology for over a ...

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Nadiah Jamaludin

Nadiah Jamaludin is a business development manager whose win...

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Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing exp...

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