All about ABM and a New Podcast only for B2B IT Marketers

We are incredibly excited to launch BBNmixtape - our very own podcast for B2B marketers, hosted by Anol Bhattacharya. In every episode, we cut through information clutter to deliver insights and wisdom for creating lasting impact through B2B marketing. Subscribe or follow the BBNmixtape channel through your favourite podcatchers to hear and learn from...

Anil Khaira

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Get more dose of marketing insights for B2B technology company.

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Get more dose of marketing insights for B2B technology company.

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5 Effective Strategies for Marketing to Partners

Emotion – The most misunderstood word in B2B Marketing

Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B marketing. The most recent exchange...

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

2020 has been, by all accounts, a traumatic year. But as vaccines start being distributed and COVID-19 passports become the norm, business optimism is bouncing...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Funnies: The Mystified Marketer is Distracted by Good Ideas

Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Earlier in the month of June, Worldwide Business Research held their Next Generation Customer Experience Asia Virtual Summit and Expo, NGCX Asia 2021. Aimed at...

Content strategy to drive revenue pipeline – Webinar

We are conducting a webinar on:‘Content strategy to drive revenue pipeline'Date: 10 March 2021, Wednesday | Time: 10:00 am SGTIf you are interested please register here Content is often viewed as...

Marketing to sales handover of leads is obsolete

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Being able to shift complex ideas from your brain into that of a prospect—in the quickest, least painful way–is increasingly important. Especially as more B2B technology marketers target non-IT personas. Understanding how cognitive load works could be the key.

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All about ABM and a New Podcast only for B2B IT Marketers

Video Stories

5 Effective Strategies for Marketing to Partners

Emotion – The most misunderstood word in B2B Marketing

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

Funnies: The Mystified Marketer is Distracted by Good Ideas

Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Content strategy to drive revenue pipeline – Webinar

Marketing to sales handover of leads is obsolete

Logical Transformation for Brand Marketers

Cognitive Load: The Brain Science Behind Good B2B Tech Content

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PERSPECTIVES

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling

OUR WRITERS

Anol Bhattacharya

Asuthosh Nair

Sunil Shah

TM Arun Kumar

Sadhana Subramanian

Nadiah Jamaludin

Iriani Kamaluddin