7 reasons B2B Marketing is broken – and how we can fix it

Some cutting discussions and heated debates during the BBN AGM prompted me to write this piece. I am not going to be politically correct. If this article ‘triggers’ you - please drop me a note, with verifiable data points. 1. The tyranny of 'OR'.  One of the main themes during...

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PERSPECTIVES

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group...

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What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t....

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B2B technology marketing is having its Star Trek moment: It’s going where no man...

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What do you get when you mix a former CIO, the co-founder of two...

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