We don’t simply recommend. We put things into action. We don’t just run campaigns. We make sure they take you to where you want to be.
We create strategic and innovative marketing campaigns for some of the world’s biggest technology and telecom operators.
We are a proud partner of BBN—the world’s B2B agency and the #1 International B2B Marcomms Agency of 2020.
Some cutting discussions and heated debates during the BBN AGM prompted me to write this piece. I am not going to be politically correct. If this article ‘triggers’ you - please drop me a note, with verifiable data points. 1. The tyranny of 'OR'. One of the main themes during...
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
Get more dose of marketing insights for B2B technology company.
Selling through partners and distributors is an oft-favoured model of growing the business. However, many companies struggle to determine and operationalise campaigns to keep those...
Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B marketing. The most recent exchange...
2020 has been, by all accounts, a traumatic year. But as vaccines start being distributed and COVID-19 passports become the norm, business optimism is bouncing...
We are incredibly excited to launch BBNmixtape - our very own podcast for B2B marketers, hosted by Anol Bhattacharya. In every episode, we cut through...
Earlier in the month of June, Worldwide Business Research held their Next Generation Customer Experience Asia Virtual Summit and Expo, NGCX Asia 2021. Aimed at...
Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...
Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...
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Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group...
What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t....
B2B technology marketing is having its Star Trek moment: It’s going where no man...
What do you get when you mix a former CIO, the co-founder of two...
Anol has over 20 years of experience in consulting hi-tech a...
Asuthosh closely tracks development in content marketing and...
Sunil has been a technology journalist and editor for over a...
Arun has been a technology journalist for over 20 years and ...
Sadhana has been living and breathing technology for over a ...
Nadiah Jamaludin is a business development manager whose win...
Iriani is a marketing veteran with 16 years of marketing exp...