Content strategy to drive revenue pipeline – Webinar

We are conducting a webinar on:‘Content strategy to drive revenue pipeline'Date: 10 March 2021, Wednesday | Time: 10:00 am SGTIf you are interested please register here Content is often viewed as a “Marketing” activity. Lots of it are produced (often without any clear strategy), pushed down to Sales, and just as promptly, set aside. The pandemic...

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eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Funnies: The Mystified Marketer is Distracted by Good Ideas

ABM for 2020, Part 1: Know Exactly Who To Target

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when...

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost...

Top 3 Emotions to Tap to Transform Your B2B Tech Marketing

There’s no debate about it. Yes, emotions play a large role in B2B technology marketing. Let’s accept this and move on shall we? Great! So...

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Content strategy to drive revenue pipeline – Webinar

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

Funnies: The Mystified Marketer is Distracted by Good Ideas

ABM for 2020, Part 1: Know Exactly Who To Target

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

Marketing to sales handover of leads is obsolete

Logical Transformation for Brand Marketers

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Top 3 Emotions to Tap to Transform Your B2B Tech Marketing

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PERSPECTIVES

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling

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Anol Bhattacharya

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