Success Story: The brand transformation of a telco into a digital transformation company

TM One is the business-to-business arm of Telekom Malaysia Berhad (TM), the largest telecommunications provider in Malaysia. Similarly to many traditional telcos, TM One was known for being a connectivity provider. However, it needed to improve its brand perception as a trusted partner to deliver complex IT solutions such as...

Iriani Kamaluddin

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7 reasons B2B Marketing is broken – and how we can fix it

All about ABM and a New Podcast only for B2B IT Marketers

We are incredibly excited to launch BBNmixtape - our very own podcast for B2B marketers, hosted by Anol Bhattacharya. In every episode, we cut through...

Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Earlier in the month of June, Worldwide Business Research held their Next Generation Customer Experience Asia Virtual Summit and Expo, NGCX Asia 2021. Aimed at...

Content strategy to drive revenue pipeline – Webinar

We are conducting a webinar on:‘Content strategy to drive revenue pipeline'Date: 10 March 2021, Wednesday | Time: 10:00 am SGTIf you are interested please register here Content is often viewed as...

Marketing to sales handover of leads is obsolete

Why we need David Ogilvy for B2B Marketing Now

Often we forget David Mackenzie Ogilvy, the “Father of Advertising”, who was trained at the Gallup research organization, attributed the success of his campaigns to meticulous...

5 Effective Strategies for Marketing to Partners

Selling through partners and distributors is an oft-favoured model of growing the business. However, many companies struggle to determine and operationalise campaigns to keep those...

Emotion – The most misunderstood word in B2B Marketing

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

2020 has been, by all accounts, a traumatic year. But as vaccines start being distributed and COVID-19 passports become the norm, business optimism is bouncing...

CX and Omni-Digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

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Success Story: The brand transformation of a telco into a digital transformation company

Video Stories

7 reasons B2B Marketing is broken – and how we can fix it

All about ABM and a New Podcast only for B2B IT Marketers

Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Content strategy to drive revenue pipeline – Webinar

Marketing to sales handover of leads is obsolete

Why we need David Ogilvy for B2B Marketing Now

5 Effective Strategies for Marketing to Partners

Emotion – The most misunderstood word in B2B Marketing

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

CX and Omni-Digital Marketing: Interview with Jason (IDC/IDG)

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PERSPECTIVES

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling

OUR WRITERS

Anol Bhattacharya

Asuthosh Nair

Sunil Shah

TM Arun Kumar

Sadhana Subramanian

Nadiah Jamaludin

Iriani Kamaluddin

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