Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The flawed workflow and how to fix it For field and performance marketers, the KPIs are clear. Right or wrong - at least there is objective...

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PERSPECTIVES

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group...

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What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t....

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B2B technology marketing is having its Star Trek moment: It’s going where no man...

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What do you get when you mix a former CIO, the co-founder of two...

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