7 reasons B2B Marketing is broken – and how we can fix it

Some cutting discussions and heated debates during the BBN AGM prompted me to write this piece. I am not going to be politically correct. If this article ‘triggers’ you - please drop me a note, with verifiable data points. 1. The tyranny of 'OR'. One of the main themes during...

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BBNMIXTAPE

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

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Get more dose of marketing insights for B2B technology company.

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Why we need David Ogilvy for B2B Marketing Now

5 Effective Strategies for Marketing to Partners

Selling through partners and distributors is an oft-favoured model of growing the business. However, many companies struggle to determine and operationalise campaigns to keep those...

Emotion – The most misunderstood word in B2B Marketing

Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B marketing. The most recent exchange...

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

2020 has been, by all accounts, a traumatic year. But as vaccines start being distributed and COVID-19 passports become the norm, business optimism is bouncing...

CX and Omni-Digital Marketing: Interview with Jason (IDC/IDG)

All about ABM and a New Podcast only for B2B IT Marketers

We are incredibly excited to launch BBNmixtape - our very own podcast for B2B marketers, hosted by Anol Bhattacharya. In every episode, we cut through...

Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Earlier in the month of June, Worldwide Business Research held their Next Generation Customer Experience Asia Virtual Summit and Expo, NGCX Asia 2021. Aimed at...

Content strategy to drive revenue pipeline – Webinar

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

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7 reasons B2B Marketing is broken – and how we can fix it

BBNMIXTAPE

Video Stories

Why we need David Ogilvy for B2B Marketing Now

5 Effective Strategies for Marketing to Partners

Emotion – The most misunderstood word in B2B Marketing

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

CX and Omni-Digital Marketing: Interview with Jason (IDC/IDG)

All about ABM and a New Podcast only for B2B IT Marketers

Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Content strategy to drive revenue pipeline – Webinar

Marketing to sales handover of leads is obsolete

Logical Transformation for Brand Marketers

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PERSPECTIVES

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling

OUR WRITERS

Anol Bhattacharya

Asuthosh Nair

Sunil Shah

TM Arun Kumar

Sadhana Subramanian

Nadiah Jamaludin

Iriani Kamaluddin