GetIT is now a Hotwire company

About twenty years back, some of us joined GetIT, then a “multimedia” house, knowing little else other than to parlay our knowledge of the tech domain, and understanding of tech solutions into the then unheard niche of B2B marketing for tech and telco companies. Call it happenstance or a collusion...

  • Asuthosh
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PERSPECTIVES

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group...

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What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t....

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B2B technology marketing is having its Star Trek moment: It’s going where no man...

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What do you get when you mix a former CIO, the co-founder of two...

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