Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The flawed workflow and how to fix it For field and performance marketers, the KPIs are clear. Right or wrong - at least there is objective...

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Funnies: The Mystified Marketer is Distracted by Good Ideas

ABM for 2020, Part 1: Know Exactly Who To Target

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when...

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look...

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our...

I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Being able to shift complex ideas from your brain into that of a prospect—in the quickest, least painful way–is increasingly important. Especially as more B2B technology marketers target non-IT personas. Understanding how cognitive load works could be the key.

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost...

Top 3 Emotions to Tap to Transform Your B2B Tech Marketing

7 Questions Enterprise Technology Buyers Want Marketers to Answer

You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most...

The Leader’s Perspective – Digital marketing Masterclass for B2B technology marketers

Your customers are now empowered by technology. Everything, from how their organisation operates, to their business model has changed or is changing, just so their...

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Logical Transformation for Brand Marketers

Funnies: The Mystified Marketer is Distracted by Good Ideas

ABM for 2020, Part 1: Know Exactly Who To Target

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Top 3 Emotions to Tap to Transform Your B2B Tech Marketing

7 Questions Enterprise Technology Buyers Want Marketers to Answer

The Leader’s Perspective – Digital marketing Masterclass for B2B technology marketers

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PERSPECTIVES

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling

OUR WRITERS

Anol Bhattacharya

Asuthosh Nair

Sunil Shah

TM Arun Kumar

Sadhana Subramanian

Nadiah Jamaludin

Iriani Kamaluddin