Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Earlier in the month of June, Worldwide Business Research held their Next Generation Customer Experience Asia Virtual Summit and Expo, NGCX Asia 2021. Aimed at providing attendees with the opportunity to tap on some of the best minds in the field of CX through peer-to-peer facilitated networking, interactive workshops and...

Ajit Aras

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Emotion – The most misunderstood word in B2B Marketing

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

2020 has been, by all accounts, a traumatic year. But as vaccines start being distributed and COVID-19 passports become the norm, business optimism is bouncing...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Funnies: The Mystified Marketer is Distracted by Good Ideas

ABM for 2020, Part 1: Know Exactly Who To Target

Content strategy to drive revenue pipeline – Webinar

We are conducting a webinar on:‘Content strategy to drive revenue pipeline'Date: 10 March 2021, Wednesday | Time: 10:00 am SGTIf you are interested please register here Content is often viewed as...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Logical Transformation for Brand Marketers

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Being able to shift complex ideas from your brain into that of a prospect—in the quickest, least painful way–is increasingly important. Especially as more B2B technology marketers target non-IT personas. Understanding how cognitive load works could be the key.

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost...

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Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Emotion – The most misunderstood word in B2B Marketing

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

Funnies: The Mystified Marketer is Distracted by Good Ideas

ABM for 2020, Part 1: Know Exactly Who To Target

Content strategy to drive revenue pipeline – Webinar

Marketing to sales handover of leads is obsolete

Logical Transformation for Brand Marketers

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

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PERSPECTIVES

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling

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