5 Effective Strategies for Marketing to Partners

Selling through partners and distributors is an oft-favoured model of growing the business. However, many companies struggle to determine and operationalise campaigns to keep those partners active and productive. Relationships between channel partners, system integrators, and technology vendors are in chaos due to the rise of cloud, virtualisation, and software-defined...

  • Anol
KEEP READING

Video Stories

Get more dose of marketing insights for B2B technology company.

Discover More

Load More Stories

PERSPECTIVES

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group...

READ MORE

What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t....

READ MORE

B2B technology marketing is having its Star Trek moment: It’s going where no man...

READ MORE

What do you get when you mix a former CIO, the co-founder of two...

READ MORE

OUR WRITERS