B2B marketers are in for a treat in the coming months with 2 conferences tailored to our niche. Our B2Bento columnist, Anol Bhattacharya, will be on hand speaking at both conferences and sharing his insights along with other leading industry experts.
Integrated B2B marketing (15-16 April in Singapore & 18-19 April in Hong Kong) promises to cover issues relating to the challenges and developments for B2B marketers in dealing with integrated marketing. Conference attendees will get to learn from a host of case studies with “Flip the Funnel: Content, Community and Social Strategies for Customer Retention”. Those of you who caught the first of his series of posts on the topic will know there’s lots more insights to be gotten from his masterclass at the conference.
Content Marketing: Developing Quality & Relevant Content for Sustainable Brand Engagement is the second of the 2 conferences to look out for. Happening in May (27-28 in Singapore & 30-31 in Hong Kong) this conference looks at the topic of constant interest and challenge to marketers – creating content that is reliable and relevant to consumers that will assist you in achieving the objectives of your organization. Anol will be talking about “Multichannel Content Strategy” and how we have helped our clients increase their ROI and meet their business goals using these techniques.
Do check out Pacific Conferences to learn more about these 2 events. Interested marketers can register and save their spots for these informative and engaging sessions. B2Bento subscribers unable to attend do stay tuned for the post-conference snippets from Anol.