GetIT is now a Hotwire company

About twenty years back, some of us joined GetIT, then a “multimedia” house, knowing little else other than to parlay our knowledge of the tech domain, and understanding of tech solutions into the then unheard niche of B2B marketing for tech and telco companies. Call it happenstance or a collusion...

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Success Story: The brand transformation of a telco into a digital transformation company

Why we need David Ogilvy for B2B Marketing Now

Often we forget David Mackenzie Ogilvy, the “Father of Advertising”, who was trained at the Gallup research organization, attributed the success of his campaigns to meticulous...

5 Effective Strategies for Marketing to Partners

Selling through partners and distributors is an oft-favoured model of growing the business. However, many companies struggle to determine and operationalise campaigns to keep those...

Emotion – The most misunderstood word in B2B Marketing

Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B marketing. The most recent exchange...

eBook – 2021 Predictions for APAC B2B IT and Telco Marketing

7 reasons B2B Marketing is broken – and how we can fix it

Some cutting discussions and heated debates during the BBN AGM prompted me to write this piece. I am not going to be politically correct. If...

All about ABM and a New Podcast only for B2B IT Marketers

We are incredibly excited to launch BBNmixtape - our very own podcast for B2B marketers, hosted by Anol Bhattacharya. In every episode, we cut through...

Marketing ‘with’ clients – Leveraging User Generated Contents in B2B

Content strategy to drive revenue pipeline – Webinar

We are conducting a webinar on:‘Content strategy to drive revenue pipeline'Date: 10 March 2021, Wednesday |  Time: 10:00 am SGTIf you are interested please register here Content is often viewed as...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

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PERSPECTIVES

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group...

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Rodger Jones

Brand Identity: How to Make a Brand an Astoundingly Valued Asset

What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t....

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Anjani Kumar

B2B Tech Marketing Tactics That Work: Tales from a Former Salesperson and CIO

B2B technology marketing is having its Star Trek moment: It’s going where no man...

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Arun O Gupta

Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling

What do you get when you mix a former CIO, the co-founder of two...

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OUR WRITERS

Anol Bhattacharya

Anol has over 20 years of experience in consulting hi-tech a...

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Asuthosh Nair

Asuthosh closely tracks development in content marketing and...

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Sunil Shah

Sunil has been a technology journalist and editor for over a...

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TM Arun Kumar

Arun has been a technology journalist for over 20 years and ...

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Sadhana Subramanian

Sadhana has been living and breathing technology for over a ...

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Nadiah Jamaludin

Nadiah Jamaludin is a business development manager whose win...

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Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing exp...

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Let’s Make It Matter, Together

Whether your team needs to introduce a new product or brand, plan and execute a campaign, improve lead generation and conversion, undertake an ABM strategy, or empower channel teams, GetIT can help.