We don’t simply recommend. We put things into action. We don’t just run campaigns. We make sure they take you to where you want to be.
We create strategic and innovative marketing campaigns for some of the world’s biggest technology and telecom operators.
We are a proud partner of BBN—the world’s B2B agency and the #1 International B2B Marcomms Agency of 2020.
We no longer have absolute control over our brand. It’s fascinating (and nostalgic) to look back just a decade ago and marvel at how easy it was to manage media perception through your PR Rolodex. Today, everyone is a publisher and within this highly opinionated social media sphere, it is challenging to ascertain and measure whether your company and products’ brand positioning is aligned with the perception of your brand.
We did a quick test in order to get a ‘snapshot’ of how aligned (or disconnected) your brand positioning is with its perception in social media. We document it in this short screencast:
Our apparatus? The free Social Mention social media monitoring tool and Wordle, a nifty tag cloud generator. With these we get a convenient and easy-to-generate overview of whether the keywords that you intend to associate with your brand also resonate throughout the social media spectrum.
The steps involved:
Obviously the data that you get initially needs to be viewed through critical eyes. And it won’t compare with actually sitting down and spending time analyzing the collected data. But what you do have is a simple litmus test for the alignment of how you want to position your brand with its perception in social media.
So what do you think of our test? Try it out and tell us what you found!
Glad you found it useful
Oh alright. Yeah, I tried manually by filtering the users column in the CSV file. At least now I know that's the only way. Thank you!!
Hi Riz - with Social Mention you can only do it manually, i.e. after downloading the CSV file - find and delete all the mentions from your own domains or social profile.
Hell! Neat tutorial! But how does one "filter out the internal sources"? I tried the "advanced search" but I don't know what to put in this field: Don't show results from these users. Is that how you do it?