STRATEGY CONSULTING

Tech companies and telcos are being thrust into rapidly shifting marketplace dynamics. Buying centres are expanding and getting more complex. Enterprises are increasingly looking beyond boxes and products to solutions that deliver concrete business outcomes.

With experience that spans two decades, our extensive expertise and capabilities in B2B technology marketing are underpinned by domain knowledge and understanding of tech solutions, prospects and their business processes, and the marketplace.

From go-to-market, digital and content to media, channels and research, we work with you to develop effective strategies that can be implemented, measured and optimised.

CONTENT MARKETING STRATEGY

As one of the most cost-effective and analytics-driven methods to reach customers on their terms, we help you build content marketing strategies that build relationships with your target audience through inbound marketing.

We document your goals, craft the thrust of your messaging, devise appropriate metrics for success in sales and lead generation, identify key audiences, research their needs, audit your content to maximise what you have and then create new ones if needed, and round it all off with a content calendar.

LEAD GENERATION AND NURTURING

We build account-based strategies, craft a supporting campaign and content strategy, martech strategy and media plan that will engage, persuade, and convince prospects through personalised user experiences for driving higher sales funnel conversions.

MEDIA STRATEGY

Every marketing program and campaign demands a unique media strategy. We develop data-validated strategies to help you maximise ad spend and capitalise on every opportunity in the marketplace.

Our media framework will help you identify your target market, set measurable objectives, determine your media budget, define your proposition, create a prospecting profile, draft your message and creatives.

ACTIVATION

Execution, they say, eats strategy for breakfast. But it can be complex, especially across complex and multi-pronged campaigns and can result in low lead generation, poor lead nurturing, and sluggish sales pipelines. We can help.

Execution, they say, eats strategy for breakfast. But it can be complex, especially across complex and multi-pronged campaigns and can result in low lead generation, poor lead nurturing, and sluggish sales pipelines. We can help.

CONTENT

eBook

Encapsulate your message in content that is relevant, useful, timely and insightful without an overt sell.

Designed with screen-friendly reading layout and vivid graphics.

Infographics

Illustrations to explain complex, multi-layered information. Most useful when you need to convey the big picture quickly and clearly.

Visual Explainers

Short illustrated video clips in a number of interesting visual styles to describe your product, solution or strategy. Ideal for internal communication and external marketing.

Video Case Studies

You tell it best through your customers. We develop your customer’s stories by putting together interviews and compelling visuals into video shorts that resonate your message with impact

Web Experiences

We understand how the feel of a site, its content and its traffic drivers can provoke users to action. This translates into creating and using buyer personas, delivering real value for user’s actions on site, instant site loads, clean and clear navigation, emphasis on high priority information, distraction-free and conversion-optimized landing pages, clean typography and compelling visual treatments, a mobile-first approach to site design, carefully curated content assets, and optimisations based on A/B split and multivariate tests.

PAID OUTREACH

Even class-leading solutions need a planned and focused approach to gain traction among existing and prospective customers. We can help.

Web Experiences

When your content is recommended alongside topically relevant articles and sites, your leads acquire an added measure of qualification prior to engagement. We identify the most suitable syndication channels from our partners such as IDG Connect, rombii, Tech Target and Madison Logic to meet your goals.

Google, LinkedIn and Facebook

These platforms offer a number of options on CPC and CPM basis. We deploy an optimal mix of creatives and accurate targeting to bring in leads at lowered cost of acquisition.

MARTECH

We work with leadering technology partners to enable best-in-class martech solutions for your campaigns.

  • Tele-Nurturting
  • Content Syndication
  • Measurement Optimisation
  • Media Planning
  • UI/UX Strategy
  • Creative
  • Web
  • Localization
  • Project Management