Even class-leading solutions need a planned and focused approach to gain traction among existing and prospective customers. We can help.
Tech companies and telcos are being thrust into rapidly shifting marketplace dynamics. Buying centres are expanding and getting more complex. Enterprises are increasingly looking beyond boxes and products to solutions that deliver concrete business outcomes.
With experience that spans two decades, our extensive expertise and capabilities in B2B technology marketing are underpinned by domain knowledge and understanding of tech solutions, prospects and their business processes, and the marketplace.
From go-to-market, digital and content to media, channels and research, we work with you to develop effective strategies that can be implemented, measured and optimised.
Content Marketing Strategy
As one of the most cost-effective and analytics-driven methods to reach customers on their terms, we help you build content marketing strategies that build relationships with your target audience through inbound marketing.
We document your goals, craft the thrust of your messaging, devise appropriate metrics for success in sales and lead generation, identify key audiences, research their needs, audit your content to maximise what you have and then create new ones if needed, and round it all off with a content calendar.
Lead Generation and Nurturing
We build account-based strategies, craft a supporting campaign and content strategy, martech strategy and media plan that will engage, persuade, and convince prospects through personalised user experiences for driving higher sales funnel conversions.
Every marketing program and campaign demands a unique media strategy. We develop data-validated strategies to help you maximise ad spend and capitalise on every opportunity in the marketplace.
Our media framework will help you identify your target market, set measurable objectives, determine your media budget, define your proposition, create a prospecting profile, draft your message and creatives.
Execution, they say, eats strategy for breakfast. But it can be complex, especially across complex and multi-pronged campaigns and can result in low lead generation, poor lead nurturing, and sluggish sales pipelines. We can help.