STRATEGY
CONSULTING
AND INSIGHTS
From go-to-market, digital and content to media, channels and research, we work with you to develop effective strategies that can be implemented, measured and optimised.
BRAND STRATEGY
A comprehensive brand strategy model is applied to meet specific, recognised needs of existing brands of companies, products, or services that align with your organisation's brand identity.
By employing respective modules with appropriate tools, you will be able to deliver strategic outcomes for your brand. You can use it to discover internal and external key insights, position future identity that you will own over time, enable a holistic approach to create a portfolio strategy, reinforce branding from the inside out, and personalize messages to target and meet your audiences' needs.
CONTENT MARKETING STRATEGY
Content marketing is among the most powerful and data-driven methods to reach customers on their terms.
We create a roadmap for effective content marketing and communication by documenting your business and marketing goals; prioritising audience groups and their key asks; crafting key messaging thrusts that are aligned with comprehensive, strategically sound communications touch points spanning multiple digital and offline channels; and identifying KPIs and outcomes by working with technology brands across several Martech categories.
MEDIA STRATEGY
Every marketing program and campaign demands a unique media strategy. We develop data-validated strategies to help you maximise ad spend and capitalise on every opportunity in the marketplace.
Our media framework will help you identify your target market, set measurable objectives, determine your media budget, define your proposition, create a prospecting profile, draft your message and creatives.
MARTECH STRATEGY
We craft martech strategies that help to persuade, and convince prospects through personalised user experiences that drive higher sales funnel conversions. These services include creating lead scoring frameworks, engagement workflows, and smart user segmentation. It also includes building customised dashboards that offer at-a-glance insights on the most engaged prospects and customers by account, and by role, as well as an analysis of high-performing content and content types. These dashboards create the groundwork to demonstrate marketing’s contribution to revenue pipeline, and more.
Account Dossier
The Account Dossier contains insights such as the strategic priorities of the target account, the specific business challenges it has been facing and answers to questions that are key to winning business with the account.
Account Dossiers allow you to strategically align your messages and conversation with key executives within the account who make or influence major decisions within their organisations.
Executive Dossier
The Executive Dossier provides insights into the key decision makers within an account. Besides their corporate profile, the insights will attempt to trace the executive’s contributions to the company’s strategy, and provide a glimpse into their underlying passions, their general perception by the industry through publicly available information such as academic background, association and community involvement, declared interests, social and media profiles and press reports.
Competitive Insights
Competitor Insights deliver information on key competitors who may be after your target audience. This includes detailed company profiles, their internal and external challenges, investment and partnership strategy, recent investment and key hires, the relative competitiveness of their offerings, SWOT analysis, and current and upcoming product/solution offerings.
Industry Insights
Industry Insights goes in-depth into the biggest players in an industry, opportunities and challenges (political, economical, technological, etc.), recent advancements, trends in technology and investments, key recent movements by major players and aspirations highlighted by key industry players.
