UPDATE December 24, 2010:
#B2BChat December 23, 2010 Transcript
As a new year dawns, B2B marketers are championing the idea of returning to the basics of B2B marketing. Managing websites, landing pages, email marketing etc., using a scientific approach will gain importance.
Tools for analytics will get better leading to a better grasp on how things measure and how we use those metrics to our advantage. B2B websites are continually evolving and that’s why B2B Marketers need to keep serious tabs on everything that’s going on. One thing that won’t change though is that in the B2B sales process, the length of the buying cycle only serves to complicate measurement and monitoring in terms of what happens between online activities on your website to the offline decision to purchase. Going back to tried and tested scientific methodologies can help in the challenge to harness website analytics in working towards your marketing goals.
In this week’s #B2BChat, we will discuss predictions for B2B websites and the evolving role that web analytics play.
Key discussion points: