We don’t simply recommend. We put things into action. We don’t just run campaigns. We make sure they take you to where you want to be.
We create strategic and innovative marketing campaigns for some of the world’s biggest technology and telecom operators.
We are a proud partner of BBN—the world’s B2B agency and the #1 International B2B Marcomms Agency of 2020.
We are hard-wired to lean on our sense of vision as our default setting and this is very much evident in the way we communicate. As the saying goes, pictures speak a thousand words. And in the world of business, the art of utilising this fact has been practised since time immemorial.
That’s why it’s no surprise that visual communication in marketing has long flourished in the world of B2C. And in an age where proliferation of new media has exponentially and blisteringly improved the way people get introduced to, digest and accept visuals, it’s not unusual for us to wonder if the same thing is also true for B2B. So, here are 5 reasons that stress how visuals in B2B marketing are as relevant as those in B2C:
Even if most people consider visuals in B2B marketing as a tad “duller” compared to their consumer counterpart, it’s safe to say that the evidence of their relevance is not lost. The difference between B2B and B2C just renders the relevance in varying degrees of shade.
Do you have other related points in mind? Feel free to let us know in the comments section below. For further reading you can check out our whitepaper on using video for B2B Marketing.