3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our marketi...

  • TM Arun KumarTM Arun Kumar
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5 Reasons Why Marketing Automation Will Elevate Your Business

Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid se...

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Programmatic Marketing: A Good Fit for B2B Tech Marketers?

Here’s the thing about programmatic marketing: Some like it hot, some like it cold. Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell d...

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Four Tips for B2B Marketers to Save their Newsletters from Dying

Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities t...

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3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our marketi...

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Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients. Your content team’s passion fo...

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Programmatic Marketing: A Good Fit for B2B Tech Marketers?

Here’s the thing about programmatic marketing: Some like it hot, some like it cold. Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell d...

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How B2B Marketers can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, ...

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5 Reasons Why Marketing Automation Will Elevate Your Business

Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid se...

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B2B Marketing Case Study – Building on Owned Media

Background Imagine that, as a salesperson, you can simply touch an app on your smartphone screen and access a vast repository of helpful resources – anytime, anywhere. A repo...

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