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Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not so ‘new’ anymore). The first part we talked about Customer Experience, 'Omnidigital’ marketing environment today, and marketing data sources.  Few highlights from Part 1:...

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Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group Vice President: IDC & IDG Global Solutions, to discuss what B2B Tech Marketers...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing experience in the Telecommunications, Big Data Analytics, E-Commerce and Publishing industries. Having held local, global...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group Vice President: IDC & IDG Global Solutions, to discuss what B2B Tech Marketers...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing experience in the Telecommunications, Big Data Analytics, E-Commerce and Publishing industries. Having held local, global...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group Vice President: IDC & IDG Global Solutions, to discuss what B2B Tech Marketers...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing experience in the Telecommunications, Big Data Analytics, E-Commerce and Publishing industries. Having held local, global...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group Vice President: IDC & IDG Global Solutions, to discuss what B2B Tech Marketers...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing experience in the Telecommunications, Big Data Analytics, E-Commerce and Publishing industries. Having held local, global...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group Vice President: IDC & IDG Global Solutions, to discuss what B2B Tech Marketers...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing experience in the Telecommunications, Big Data Analytics, E-Commerce and Publishing industries. Having held local, global...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group Vice President: IDC & IDG Global Solutions, to discuss what B2B Tech Marketers...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing experience in the Telecommunications, Big Data Analytics, E-Commerce and Publishing industries. Having held local, global...

Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over...

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not...

Marketing in time of Corona: Interview with Jason Gorud (IDC)

Couple of months ago, just before Singapore Circuit Breaker was announced, I sat down with Jason Gorud, Group Vice President: IDC & IDG Global Solutions, to discuss what B2B Tech Marketers...

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The...

Iriani Kamaluddin

Iriani is a marketing veteran with 16 years of marketing experience in the Telecommunications, Big Data Analytics, E-Commerce and Publishing industries. Having held local, global...

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