social media marketing

Video Marketing Is About To Explode. Here’s Why.

Video marketing is a double-edged sword. While sleek productions with good visuals stick with the audience, they come with a drain on your business’ time and resources. Not t...

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Facebook Custom Audience Targeting Terms Update: What Next for Marketers?

Facebook feature updates are so frequent these days. In a span of 4 months, they have banned like-gaiting, killed off organic reach and cracked down on click-baiting. Even the most...

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How the Latest Facebook Pages Updates Affect B2B Social Media Marketing

It’s again a case of “Facebook strikes with site updates”. The owner of your content’s rented land is making some more changes on his property. These latest Facebook Pages ...

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Nurture a B2B Customer Journey, One Micro-Moment at a Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtf...

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Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping dete...

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How B2B Marketers can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, ...

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How To Adapt To The Facebook News Feed Tweaks

Marketers still pining for the old days of high organic reach on the Facebook News Feed are in for bad news. The News Feed has evolved into a complex beast that challenges content ...

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Video Marketing Is About To Explode. Here’s Why.

Video marketing is a double-edged sword. While sleek productions with good visuals stick with the audience, they come with a drain on your business’ time and resources. Not t...

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Facebook News Feed Squeezes ‘Promotional’ Content

So here comes yet another update to the Facebook News Feed algorithm – less organic content that looks ‘overly promotional’ from Pages. Starting January 2015, we’ll see...

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Copyblogger’s Split with Facebook – Good or Bad Social Media Marketing?

Copyblogger, a leader in content marketing, surprised the social media marketing world by shutting down their Facebook account. If the move was meant to grab attention, it worked. ...

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