When the Asia Pacific region thinks Search and Social Marketing, they think SES Hong Kong. Continuing with the success of the inaugural event last year, SES Hong Kong 2011 from Sep 21st – 22nd gathers over 40 industry experts, who will discuss the latest marketing trends, best practices, technology and innovation.
From the conference site:
SES Hong Kong 2011 will be packed with sessions covering PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability, plus networking events, parties and more.
This year, B2Bento will be there, with Anol delving into Social Analytics (view complete agenda). The session will discuss the setting-up of a goal-based metrics system, using real case studies . It will also go into not-so-conventional but greatly useful parameters such as competitive buzz metrics benchmarking, and brand position vs. perception gap measurement.
If you have anything to do with marketing (web or otherwise), brands, or just IT in your organization, this is the event to be at and absorb the best and most effective of what the industry has to offer.
DM @b2bento if you will be there and want to catch up with Anol.
Follow @sesconf_asia and #SESHK for updates.