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With just a few weeks left in the calendar, marketing and sales professionals from this side of the pond are gearing up for Marketing Institute of Singapore’s annual National Sales and Marketing Congress (NSMC).
The congress entitled “Best Practices for Marketing Excellence – Smartest Ideas and Techniques in Practice Today” will be held on the 1st and 2nd of November at the Carlton Hotel Singapore. The two-day event gathers 24 industry luminaries and will have three separate streams that will cover best practices for digital marketing, sales and traditional marketing.
Taken from the NSMC press release:
Recognizing the need for marketers to continuously learn and upgrade their marketing techniques so as to gain a competitive advantage in the crowded marketplace, MIS has gathered leading authorities to define, describe and share on the best industry practices. Participants at this year’s Congress can look forward to a spectacular line‐up of speakers from established brands like DELL, Intel, Microsoft, IBM, Yahoo, Burson Marstellar, Leo Burnett, Walt Disney and more.
We are thrilled that B2Bento will take part at this year’s NSMC. Anol will zone in on Social Analytics wherein he will discuss the establishment of a goal-based metric system, using actual case studies. Anol will also tackle fascinating but not so typical metrics parameters such as the gap between brand position versus perception as well as competitive buzz metrics benchmarking. Aside from these, we will also do some live blogging during the event. With a power-packed agenda, NSMC 2011 is poised to be one of this year’s most exciting and important events for marketing and sales in the Asia Pacific region. See you there!
Quote “B2Bento” when you register for the event to enjoy a special partner rate.