Download a free whitepaper on B2B Marketing for Hi-Tech and Telecommunications Companies written by Asuthosh Nair & Jaspreet Sidhu of GetIT Comms
Marketing for hi-tech and telco companies requires a different approach from conventional B2C marketing. One of the key challenges is to go beyond the immediate sale and look at growing the customer base through upselling and continuous engagement that promotes customer retention. Because of the complex nature of the solutions and products, education and awareness is critical in gaining acceptance, traction and credibility among the decision makers to better base their buying decisions. Typically the buying decisions are influenced considerably by several layers of expertise. So it is essential to address the concerns and careabouts of each layer using customized rich media solutions.