Coming soon! B2B Social Media Marketing whitepaper

We are almost done with our whitepaper on B2B Social Media Marketing. Here’s what you can expect:

Why social media can play a major role in B2B marketing

How can you start with social media – the basic rules of engagement

How are others doing it

Getting your money back (Discussion on Social Media ROI)

Plus

How do you actually listen using Twitter

How can you fail in social media (things to avoid)

Featuring the latest thinking from social media experts, lessons learnt from our own social media experience, and lots of real life examples, the whitepaper will help you kick start or enhance your social media initiatives. To be published in the second-half of January 2010, it will be free to download from this site. Look out for it!