Although we are still dabbling in several technologies and grappling with many issues, social media for B2B is no longer the shiny new thing.
That need not be a bad thing considering it has yet to mature. If you think back to where we were 2-3 years back, things have changed, and very quickly at that.
In this week’s #B2BChat we do a stock-check of fulfilled, failed and false promises of Social Media for B2B Marketing. Get ready to talk about:
Join us this Thursday at 8pm ET (Friday Apr 15, 1am GMT) for a #B2BChat on Stock-check: Fulfilled, Failed and False Promises of Social Media for B2B Marketing. Follow @B2B_Chat for updates.
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nThis ultimate objective needs to have milestones that can be reached so the team can see some success along the way. If the only perceived success is signing the contract, the team may get discouraged if the process takes months (or years!) to complete. Informal meetings at trade shows, developing a strong pitch to show an understanding of the business or a social media conversation (not just a connection) can be set as meaningful milestones in the process.