Integrated Marketing: Myth or Reality? [#B2BChat] (Updated with Recap)
Integrated marketing is often referred to as a strategy to unify different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. But, what does it really mean to us B2B marketers? Does it work as advertised? Is there a clear ROI to be derived from it?
Integrated marketing is often referred to as a strategy to unify different marketing methods such as mass marketing, one-to-one marketing, and direct marketing.
But, what does it really mean to us B2B marketers? Does it work as advertised? Is there a clear ROI to be derived from it?
This week’s #B2BChat will attempt at shedding more light into this somewhat nebulous area. We discuss:
- What does Integrated Marketing really mean to you? What are its objectives?
- How do you put Integrated Marketing into practice? What goes into the mix?
- What are the strengths of each channel? How do you orchestrate them to achieve your goals?
- What is the role of content in integrated marketing?
- How can you attribute ROI across various channels? What are the metrics you use?
Join us as we talk about Integrated Marketing: Myth or Reality in this week’s #B2BChat – Thursday, Dec 1 at 5 pm, PST / 8 pm, EST (Friday, Dec 2, 1 am GMT).
Suggested ways of participating: via hashtag #B2BChat using your favourite Twitter client; or at tweetchat.com using #B2BChat.
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