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It does not matter if you have tuned in to B2Bento just recently or if you are an avid reader since the beginning … you can all rejoice because you are definitely NOT among those to which the title of this pointed article pertains to. Unfortunately, the fact remains that they exist among us, just like the zombies in the Walking Dead. And even if we are not in the midst of a zombie-apocalypse-like-scenario, where clueless people outnumber the logical ones and then eat their brains out, the very thought that they are everywhere sends shivers up my spine.
The wonderful folks at Velocity came up with a seriously awesome B2B Marketing manifesto and if you have read it, please forgive me because this post is in no way meant to dampen your spirits. I just have to get these almost-claustrophobic feelings off of my chest. And without further ado, here goes the top 5 items from the “Clueless B2B Marketer’s Manifesto”:
Obviously you can tell that I am venting in a very sarcastic tone. But take comfort from the fact that it’s not pointed towards you nor at anyone or at anything specific for that matter. Take this as something close to a cautionary tale in the spirit of telling tales during Halloween … even if we are a couple of days late. Hey, it’s better late than never right? Fortunately for me, most of the clients and partners that I get to work with are really cool. And the best thing is that they absolutely get it … unlike the clueless zombies who are just out to get a piece of our “braaiiinnnnsss”.
Thanks Doug. BTW - thoroughly enjoyed your B2B Marketing Manifesto. Great work!
In the land of the Clueless, the marketer with one clue is king... nThanks for the Manifesto plug and the fun counterpoint!