#B2BChat Reloaded: Sales and Marketing Alignment

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UPDATE: Transcript of #B2BChat on Sales and Marketing Alignment. Thanks to all who joined!

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In most B2B organizations, marketing and sales tend to work in silos, rarely talking to each other. They tend to be smug about the validity and effectiveness of what they do and don’t see why they should be working together at all. In today’s B2B scene, such attitudes won’t carry either side very far.

Sales Marketing Silo

We had a chat almost a year back on Sales-Marketing alignment. Many have come on board B2BChat since then and we think it’s ripe to reopen the discussion revolving around:

  • Why is sales and marketing alignment difficult for most organizations?
  • What are marketing’s main complaints about sales?
  • What are sales’ main complaints about marketing?
  • Does automated lead management / lead nurturing can help the sales and marketing alignment?
  • Tips for bringing sales and marketing closer.
  • Should the marketing and sales teams share common goals and compensation plans?
  • How do you measure sales and marketing alignment?

B2BChatJoin us for this week’s #B2Bchat on sales and marketing alignment on Thursday, Feb 17 at 8:00 p.m. Eastern (5:00 p.m. Pacific). Follow @B2B_chat for updates. Also check out Michael Brenner’s post encapsulating seven thoughts on sales and marketing alignment.

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1 COMMENTS

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February 17, 2011

Dave McLoughlin

will attend