UPDATE: Transcript of #B2BChat on Sales and Marketing Alignment. Thanks to all who joined!
In most B2B organizations, marketing and sales tend to work in silos, rarely talking to each other. They tend to be smug about the validity and effectiveness of what they do and don’t see why they should be working together at all. In today’s B2B scene, such attitudes won’t carry either side very far.
Join us for this week’s #B2Bchat on sales and marketing alignment on Thursday, Feb 17 at 8:00 p.m. Eastern (5:00 p.m. Pacific). Follow @B2B_chat for updates. Also check out Michael Brenner’s post encapsulating seven thoughts on sales and marketing alignment.