#B2BChat – Is it time now for a Chief Marketing Technologist?

  • Anol

The scope, domain and form of marketing are changing continuously and rapidly. The “preferred” skill set for today’s marketers are undergoing a paradigm shift.

B2BChatThat’s why when Mitch Joel wrote a blog post a couple of weeks ago regarding the concept of a ‘Chief Marketing Technologist’, many of us experienced our very own ‘ah-ha’ moment to the point where even great minds like Christopher Penn got psyched about it.

This concept translates well into B2B Marketing as well. This is because you need people who can converse in both marketing- and technology-speak so that they would be able to effectively leverage marketing tools and techniques such as lead-nurturing, marketing automation, landing page optimization, SEO, SEM, etc.

In this week’s #B2BChat, we talk about whether and why a Chief Marketing Technologist may be relevant and timely in today’s B2B marketing climate:

  • Is the trend going towards having a B2B marketing professional who is also very familiar with technology and the tools involved?
  • What are the basic technologies and tools that a B2B Marketer must be familiar with?
  • What are the resources, e.g. blogs, podcasts, books, etc., that are available to a Marketing Technologist?
  • Must-have tools, e.g., Web Apps, Mobile Apps, in the Marketing Technologists’ toolbox
  • Where do you start? What are the steps towards achieving the perfect combination of marketing and tech savviness?

Join us for this week’s #B2Bchat on Thursday, October 28, at 8pm Eastern (5pm Pacific). Follow @B2B_chat for updates.

Originally posted at B2BBloggers.com

UPDATE: #B2BChat Recap at B2BBloggers.com


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