In B2B where there’s a longer sales cycle, a lead needs to be “nurtured” over time before they can mature into deals. Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again.
In this week’s #B2BChat, we look at formulating content strategy for lead nurturing. We consider:
Join us for an insight-filled session from B2B marketers around the world on this week’s #B2Bchat on Content Strategy for Lead Nurturing: Thursday, September 23, at 8pm Eastern (5pm Pacific, 12mn GMT). Follow @B2B_chat for updates.
Originally posted at B2BBloggers.com