Video Case Study for B2B Marketing: Free Whitepaper Download
The use of video has been and still remains a strong medium through which to communicate your message. The success of YouTube and other UGC (user generated content) video sites where B2B marketers have launched their own channels show us that this remains a highly attractive and functional way to reach your customers, educate them about your products, and interest them in your brand. In this whitepaper we discuss why you should use video, the different delivery options available, how you can create your own case study using our step-by-step guide and we explain how real-world examples of video case studies worked to great effect for many businesses. Download for free here.
Do give it a read and share with us what your thoughts on the use of video for B2B marketing are below.
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8 COMMENTS
Anol Bhattacharya
Hi Craig - thanks for dropping by and leaving comment. There are many ways to skin a cat. As discussed during #B2BChat - sometime you need a slick, professionally produced video and sometime you just need a video shot with handy-cam or even a Flip camera. There is no right or wrong way - it's what the particular story-subject-target demands.
Craig Daniel
Just saw this now due to the #b2bchat. I like your whitepaper, but I don't think it has to be as hard as you make it out to be. My company provides easy to use video templates that allow "regular old marketers" to make their own videos. Check out one of our customer testimonials here: http://blog.visiblegains.com/index.php/2010/04/02/ (scroll to the bottom of the post)
Anol Bhattacharya
Video case study project done by GetIT: Cisco SMB - Geek Terminal http://www.youtube.com/watch?v=Jg-h3l-mPpA
video seo
A free whitepaper on why you should use video, how to create your own video case study and how other companies are using video for their own marketing.
Santo
That's how the communication medium is evolving, I guess - less people read and more people watch. Increasing traffic at sites like YouTube is another important point B2B organizations should consider when drawing the strategy. Just like to raise their sites on top of competitor's, there should be a way of "Video Search Engine Optimization" too. Next whitepaper perhaps? :)
Anol Bhattacharya
@Santo - that's going to be mainly due to proliferation of user generated video? How B2B organizations can take advantage of ever increasing traffic at sites like YouTube?
Santo
Just had the conversation with someone from Cisco last week, and he quoted John Chambers: "Video will be 90 percent of the Internet network load." He also pointed out that John Chambers spoke specifically to opportunities in video during the Cisco Partner Summit 2009.
Anol Bhattacharya
Checked out http://www.visiblegains.com - nice! We did a project (NOT a product - not yet at least) for Cisco which is very similar to that. Coincidence!