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So you have your social media strategy and team in place: channels to target, rules of engagement, responsibility matrices, inbound marketing linkages – in short you’re set (if you need help, check out our Quickstart Guide). Just a (minor) problem – what content do I use as meat for all that engagement? Where do I find it? Do I even need any content?
“The Content Grid” - Infographic by Eloqua/JESS3
The next time you go around scrambling for content, remember, it’s all there already. With a little imagination and nip-tuck routine you can get going with your social media engagements on a full tank of content, with refill cans to spare.
Also check out some useful content marketing tips in this cheat sheet.