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We looked at how giving your content strategy an initial ballast is not as daunting as task as it may seem. But what after that? As the number of days after the “last post” ticks away, furrows thicken and sweat beads form and thedesperate hunt for new content sets in (that’s talking from experience!). As Kristina Halvorson, reputed content strategist, puts it:
We need to stop thinking about content as something that’s “launched” or even simply “published”, and think of it in terms of a content lifecycle. And that means thinking clearly through what it’s going to take to make our big content marketing visions come to life.
When marketing goes digital, the demand for fresh, quality content is never-satiated, just like a farmer’s market. People are looking for actionable ideas (not “theories”), practical expertise (not “knowledge”) and solutions to problems they are trying to solve. Here are four ways to supply all that and more consistently:
These are just some basic suggestions to keep your content fresh and attractive. Let us know what else has worked for you.
Also check out some practical tips on maximizing returns from content investment and the “rule of 5” for content development.
Pic: by aussiegall