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Marketing to sales handover of leads is obsolete

Sales is from Mars, marketing - from Venus! In B2B Tech, the long-standing protocol for marketing is to generate leads, nurture leads, and hand over to the sales team. With the rise of marketing automation, the taxonomy got sophisticated (MQL, SQL, etc.), but the process remained the same. It’s time...

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Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

ABM for 2020, Part 1: Know Exactly Who To Target

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when...

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look...

5 Proven Interactive Content Types That Boost Lead Generation

Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can you differentiate yourself?...

Programmatic Marketing: A Good Fit for B2B Tech Marketers?

Funnies: The Mystified Marketer is Distracted by Good Ideas

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost...

7 Questions Enterprise Technology Buyers Want Marketers to Answer

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your...

Four Tips for B2B Marketers to Save their Newsletters from Dying

Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they...

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News

Marketing to sales handover of leads is obsolete

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

ABM for 2020, Part 1: Know Exactly Who To Target

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

5 Proven Interactive Content Types That Boost Lead Generation

Programmatic Marketing: A Good Fit for B2B Tech Marketers?

Funnies: The Mystified Marketer is Distracted by Good Ideas

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

7 Questions Enterprise Technology Buyers Want Marketers to Answer

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

Four Tips for B2B Marketers to Save their Newsletters from Dying

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