Interviews

5 Proven Interactive Content Types That Boost Lead Generation

Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can you differentiate yourself? By using interact...

  • Leo Boon YeowLeo Boon Yeow
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Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing.  In fact, almost 90% of B2B tec...

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Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

So, you are a marketing manager for a B2B technology company. Congratulations! The work’s interesting, and the pay’s pretty good. But you have a problem. How do you divvy up yo...

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3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our marketi...

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Cognitive Load: The Brain Science Behind Good B2B Tech Content

Being able to shift complex ideas from your brain into that of a prospect—in the quickest, least painful way--is increasingly important. Especially as more B2B technology markete...

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ABM for 2020, Part 1: Know Exactly Who To Target

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when that magical moment happens, what is th...

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Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing.  In fact, almost 90% of B2B tec...

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How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look for one, replete with sniffer dogs, drones, and Golden Ret...

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7 Questions Enterprise Technology Buyers Want Marketers to Answer

You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most people don’t wait to get a clear and open path to the...

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I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

A wise man once said: All marketing is a calibration of friction. Sure, that wise man is me. But that doesn’t rob it of its truth, yes? Look at it like this: Marketing’s a bit ...

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