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Nurture a B2B Customer Journey, One Micro-Moment at a Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtf...

  • Ishan BhattacharyaIshan Bhattacharya
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How B2B Marketers can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, ...

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Why B2B Business Blogging is Still Not Dead

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. E...

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Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping dete...

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Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients. Your content team’s passion fo...

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How B2B Marketers can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, ...

READ MORE

Nurture a B2B Customer Journey, One Micro-Moment at a Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtf...

READ MORE

Why B2B Business Blogging is Still Not Dead

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. E...

READ MORE

Marketing Lessons from Microsoft @ E3

You’d think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself – hence, little need for any marketing sleight-of-hand. But cons...

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Using Brand Journalism for Business Benefit

“Brand journalism” is often mentioned in the same breath with “content marketing”. It’s not hard to see why – they’re like ‘best buds’ who have many things in...

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