Content Marketing

Content strategy to drive revenue pipeline – Webinar

We are conducting a webinar on:‘Content strategy to drive revenue pipeline'Date: 10 March 2021, Wednesday | Time: 10:00 am SGTIf you are interested please register here Content is often viewed as a “Marketing” activity. Lots of it are produced (often without any clear strategy), pushed down to Sales, and just as promptly, set aside. The pandemic...

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Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

ABM for 2020, Part 1: Know Exactly Who To Target

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when...

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look...

7 Questions Enterprise Technology Buyers Want Marketers to Answer

You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most...

5 Proven Interactive Content Types That Boost Lead Generation

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Being able to shift complex ideas from your brain into that of a prospect—in the quickest, least painful way–is increasingly important. Especially as more B2B technology marketers target non-IT personas. Understanding how cognitive load works could be the key.

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost...

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

A wise man once said: All marketing is a calibration of friction. Sure, that wise man is me. But that doesn’t rob it of its...

Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

So, you are a marketing manager for a B2B technology company. Congratulations! The work’s interesting, and the pay’s pretty good. But you have a problem....

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Content Marketing

Content strategy to drive revenue pipeline – Webinar

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

ABM for 2020, Part 1: Know Exactly Who To Target

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

7 Questions Enterprise Technology Buyers Want Marketers to Answer

5 Proven Interactive Content Types That Boost Lead Generation

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

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Anol Bhattacharya

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