Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas
Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost...
A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not so ‘new’ anymore). The first part we talked about Customer Experience, 'Omnidigital’ marketing environment today, and marketing data sources. Few highlights from Part 1:...
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