Content Marketing

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Being able to shift complex ideas from your brain into that of a prospect—in the quickest, least painful way–is increasingly important. Especially as more B2B technology marketers target non-IT personas. Understanding how cognitive load works could be the key.

Sunil Shah

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ABM for 2020, Part 1: Know Exactly Who To Target

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look...

7 Questions Enterprise Technology Buyers Want Marketers to Answer

You can tell a lot about a people by the way they cross the road, can’t you? For example, in India, where I live, most...

5 Proven Interactive Content Types That Boost Lead Generation

Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can you differentiate yourself?...

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost...

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our...

I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

So, you are a marketing manager for a B2B technology company. Congratulations! The work’s interesting, and the pay’s pretty good. But you have a problem....

Can AI Be a Copywriter’s Silver bullet?

Do you feel like an imposter? I know I do. Most of us have been there before. That feeling of being a fraud. It can...

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Content Marketing

Cognitive Load: The Brain Science Behind Good B2B Tech Content

ABM for 2020, Part 1: Know Exactly Who To Target

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

7 Questions Enterprise Technology Buyers Want Marketers to Answer

5 Proven Interactive Content Types That Boost Lead Generation

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

Can AI Be a Copywriter’s Silver bullet?

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