Content Marketing

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

A few weeks ago I had a long, informal conversation with Jason Gorud (Group VP - IDC/DG Global Solutions) on marketing in time of evolving normal (not so ‘new’ anymore). The first part we talked about Customer Experience, 'Omnidigital’ marketing environment today, and marketing data sources. Few highlights from Part 1:...

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Cognitive Load: The Brain Science Behind Good B2B Tech Content

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost...

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

Most established technology vendors, especially B2B technology companies, depend on indirect channel — channel partners — for more than half their revenues. But are our...

I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

A wise man once said: All marketing is a calibration of friction. Sure, that wise man is me. But that doesn’t rob it of its...

Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

ABM for 2020, Part 1: Know Exactly Who To Target

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when...

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

As far as inspiring tales of content marketing go, you know they are so rare that even if you send a search party to look...

7 Questions Enterprise Technology Buyers Want Marketers to Answer

5 Proven Interactive Content Types That Boost Lead Generation

Today, content marketing is a strategic marketing approach that all B2B technology companies use. But if everyone is doing it, how can you differentiate yourself?...

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

Be it businesses or consumers, it cannot be denied that Artificial Intelligence (AI) has touched our hearts. From helping enterprises scale, predicting climate change, helping...

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Content Marketing

Cx and Omni-digital Marketing: Interview with Jason (IDC/IDG)

Cognitive Load: The Brain Science Behind Good B2B Tech Content

Account-Based Marketing for B2B Technology Marketers: 3 Solid Ideas

3Es to Improve Channel Marketing Effectiveness: Empower, Enable, Enrich

I Realized All B2B Marketing Should Use ABM Principles. Here’s Why

Which Digital Marketing Strategy Has the Highest ROI? Surprise, Surprise, It’s…

ABM for 2020, Part 1: Know Exactly Who To Target

How a Tech Giant Converted a Humble Content Hub to a Full-Blown Marketing Campaign

7 Questions Enterprise Technology Buyers Want Marketers to Answer

5 Proven Interactive Content Types That Boost Lead Generation

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

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