Branding

Logical Transformation for Brand Marketers

Before positioning their company as ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to transform their decision-making process first. The flawed workflow and how to fix it For field and performance marketers, the KPIs are clear. Right or wrong - at least there is objective...

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Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

How B2B Marketers can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it...

Why B2B Business Blogging is Still Not Dead

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to...

Marketing Lessons from Microsoft @ E3

You'd think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself - hence, little need for any...

3 Ways How Not to Do a Case Study

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your...

Nurture a B2B Customer Journey, One Micro-Moment at a Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at...

The Do’s and Don’ts of Native Advertising

Using Brand Journalism for Business Benefit

“Brand journalism” is often mentioned in the same breath with “content marketing”. It’s not hard to see why - they’re like ‘best buds’ who have...

Marketing Metrics That Matter: Interactive Cheat Sheet

Web, email, social media - everything is measurable to a marketer these days, so can you say information overload? How do you know which of all...

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Branding

Logical Transformation for Brand Marketers

Digital Marketing Cheat Sheet: What Savvy Marketers Are Not Telling You About AI

How B2B Marketers can Achieve Audacious Goals by Going Social

Why B2B Business Blogging is Still Not Dead

Marketing Lessons from Microsoft @ E3

3 Ways How Not to Do a Case Study

Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish

Nurture a B2B Customer Journey, One Micro-Moment at a Time

The Do’s and Don’ts of Native Advertising

Using Brand Journalism for Business Benefit

Marketing Metrics That Matter: Interactive Cheat Sheet

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Anol Bhattacharya

Asuthosh Nair

Sunil Shah

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Sadhana Subramanian

Nadiah Jamaludin

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